E-Commerce Norway Insights

E-Commerce Insights About Norway

Grow Your Business Abroad

Trade Balance & Imports for FMCG

Key Facts About Norway

Norwegian Trade Balance

Norway’s trade balance is strongly positive, driven by oil, gas, and fish exports, while imports mainly cover machinery, vehicles, and consumer goods

Macro & Micro Economy

Norwegian microeconomics concerns households, firms, and prices, while macroeconomics covers GDP, inflation, employment, the krone, and the oil fund

Norway’s main trading partners are the EU and EFTA countries, the US, and key markets across Asia

Key Trading Partners

Norwegian Consumer Habbits

E-Commerce Norway Insights

Norwegian e-Commerce Market

Norwegians mainly buy clothes, shoes, cosmetics, electronics, health products, sports gear, and books online

Consumer Device Preferences

Norwegian consumers shop online mainly via mobile (88.4%), while laptops and desktops remain important at 68.4%.

Social media platforms like Facebook, Instagram, YouTube, TikTok, LinkedIn, and Snapchat are key channels to reach Norwegian consumers online

SOME Preferences

Norwegian E-Commerce Habbits

E-Commerce Norway Insights

Norwegian Payment Methods

In Norway, cards dominate online payments (80%), followed by Vipps (56%), PayPal (28%), and Apple Pay (4%)

Buying Objections

Main barriers are customs duties, high prices, difficult returns, long delivery times, and low trust

The most preferred delivery method in Norway is home delivery

Delivery Preferences in Norway

Trends Tactics & Tenders

3 Reason's for Selling Into Norway

E-Commerce Sales

In Norway, VAT liability starts when turnover exceeds NOK 50,000 in 12 months, requiring VAT registration.

B2B & B2C Sales

A differentiated sales strategy for B2B and B2C combines own webshops with external distributors

Agencies face challenges in Norway’s digital sales, where buyers prefer direct online solutions

Sales Agent & Agencies

Local Presence More Trust

Norwegian Consumer is More Likely to Buy From Norwegian Entities

Point of Sales

In Norway, shops with over NOK 50,000 in cash sales must use a certified cash register

Cross Border Payments

Vipps MobilePay enables Nordic B2B payments in online stores, but requires a Norwegian entity

For B2C sales in Norway, having a Norwegian entity is crucial for smooth payments and building consumer trust

Payment & Receivables

You Can Leverage Our Services

Through Digitalisation and Government Protection

Norwegian Bank ID

Norwegian Bank ID for verification of users or mandatory digital services

Requiring a Norwegian .no Domain

Requiring a Norwegian .no domain means Brand Protection from Norid, which demands a Norwegian business entity

Get a Norwegian Telephone Number

Requiring a Norwegian telephone number needs a local provider, Norwegian ID and entity

You Can Benefit From Our Expertise

Through Company Registration, Transport and Custom Setup

International Profile

To incorporate in another country means formally registering your company abroad to gain legal presence and strengthen its international business profile

Transport & Logistics

With a Norwegian registered entity, transport and logistics become easier for your company and customers

DigiToll streamlines customs clearance, so with a Norwegian entity your goods move faster and the toll flow becomes more predictable

Norwegian e-Customs

You Can Optimise From Our Services

Through Sales Agreements and Logistics Setup

Having the Right Terms

Incoterms define delivery and risk responsibilities; with a registered entity in Norway, they can lower costs, simplify compliance, and give clearer terms for your business

Return Logistics

Return logistics in Norway become simpler with a local entity. Customers can return goods domestically, while your business saves on costs for shipping, storage, and customs handling

Norwegian Customs Credit allows companies to defer import duties and VAT. Setup requires registration with Norwegian Customs and approval of a credit account linked to the company

Norwegian Customs Credit

Vat On E-Commerce Scheme

The VOEC Scheme and Compliance Requirements

Expert Guidance for Market Entry Into Norway

Set Up a Company

Conquer the Norwegian Market & Consumers with Your Products

Starting a Branch Office in Norway

Opening a business at home is easy. Cross border registration is not, especially for small and medium companies

Starting a Limited Company in Norway

Starting a company from scratch is the best foundation, ensuring IT compliance and avoiding costly shelf companies where law firms often need to make later changes.