Norway has about 5.5 million potential consumers, mostly concentrated around its largest urban areas

E-Commerce Norway

Key Insights to Norwegian Consumer Behavior

The Norwegian e-Commerce Market

Devices used to access the internet

Digital Channels Prefferences

The most used social media platforms in Norway are: Facebook, Instagram, Snapchat, and TikTok.
Web clicks from social media come mainly from: Facebook, Pinterest, Instagram, and Twitter.
64.5% use social media to search for brands

Social Media Prefferences

Preferred Payment Solutions for Norwegian Consumers

Check Out Prefferences

Home delivery is the most popular option in Norway (38%), especially among ages 18–29 (46%). Those who choose home delivery shop more often. Convenience drives both online shopping and delivery choices. Willingness to pay for returns is low but increases if returns are picked up at home.

Delivery Prefferences

Data Insights from Norway

Norwegian Online Store Objections

Many Norwegians prefer shopping on .no domains because it feels safer and signals the store is Norwegian

Confidence in Online Shopping

Selling to Norway? Know the VOEC Rules

VAT On E-Commerce (VOEC)

VOEC (VAT On E-Commerce) is a Norwegian system where foreign online stores charge VAT on goods under NOK 3,000 at the point of sale. This allows customers to avoid paying VAT and customs fees upon delivery. The scheme does not apply to food, alcohol, tobacco, or goods over NOK 3,000

Choosing the Right Setup for the Norwegian Market

VOEC is a tax scheme – not a Norwegian entity

For exporters, a Norwegian branch is often the best solution. If ambitions are high, a Norwegian AS may be the right choice, depending on your market and industry

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